1. Body Style and Size Segment

The BMW iX is categorized as a large SUV. Its dimensions are approximately 4953mm (195.0 inches) in length, 1967mm (77.4 inches) in width, and 1696mm (66.8 inches) in height, with a wheelbase of 3000mm (118.1 inches).

2. Platform Architecture, Voltage, Range & Efficiency

The iX utilizes a 400-volt platform. The base iX xDrive45 features a 94.8 kWh battery offering an estimated WLTP range of up to 602 km (374 miles). The iX xDrive60, with a 109.1 kWh battery, achieves up to 701 km (426 miles) WLTP. Max DC charging reaches 175 kW for the xDrive45 and 195 kW for other variants.

3. Technical Capabilities (Driver Assistance Features)

The iX boasts a comprehensive suite of Advanced Driver Assistance Systems (ADAS), including Adaptive Cruise Control, Lane Keeping Assist, Automatic Emergency Braking, and a 360-degree camera system. Higher trims may offer Highway Assistant for hands-free driving on compatible roads.

4. Quality of the Interior, Storage Capacity (Front & Rear)

The interior features high-quality sustainable materials like olive-leaf-tanned leather and recycled plastics. Passenger room is ample, with 41.5 inches of front legroom and 39.3 inches in the rear. Cargo capacity is 500 liters (approximately 17.7 cubic feet) behind the rear seats, expanding to 77.9 cubic feet with seats folded. There is no “frunk” (front trunk) storage.

5. App Functionality

The My BMW App offers extensive connectivity, allowing users to check vehicle status, remotely lock/unlock doors, activate climate control, locate the car, send destinations to the navigation, and manage charging for EV-specific features. Remote Software Upgrades keep the car’s systems up-to-date.

6. 3 Pros and 3 Cons

Pros:

• Spacious and luxurious interior with high-quality materials.

• Strong performance and impressive electric range.

• Comprehensive suite of advanced driver assistance systems.

Cons:

• Divisive exterior styling may not appeal to all.

• No “frunk” storage, limiting front cargo options.

• Boot space is average for its size compared to some rivals.

7. Overall Summary

The 2025 BMW iX stands as a compelling electric SUV, prioritizing a luxurious, tech-forward, and comfortable driving experience. While its design is polarizing and cargo space isn’t class-leading, its refined interior, potent powertrains, and extensive connectivity features position it strongly against competitors like the Audi Q8 e-tron and Volvo EX90, offering a distinct blend of BMW’s driving dynamics and electric innovation.