1. Body Style and Size Segment

The Urus is a 5-door SUV, firmly entrenched in the large luxury SUV segment. It measures around 5112-5137mm (L) x 2016-2181mm (W) x 1618-1638mm (H), offering a commanding presence.

2. Platform Architecture, Range & Efficiency

Built on the Volkswagen Group’s MLB Evo platform (shared with Porsche Cayenne, Bentley Bentayga), the Urus SE features a 4.0L twin-turbo V8 combined with an electric motor and a 25.9 kWh battery. It boasts a combined output of 789 hp (800 CV) and an electric-only range of approximately 60 km (WLTP). While not explicitly stated, the hybrid system likely operates on a 400V architecture for charging and power delivery.

3. Technical Capabilities

The Urus comes equipped with an array of advanced driver assistance systems including adaptive cruise control, blind-spot monitoring, rear cross-traffic alert, and available self-parking assist. Its dynamic capabilities are enhanced by air suspension, four-wheel steering, and active anti-roll bars.

4. Interior Quality and Storage Capacity

The interior is a blend of opulent materials like leather and carbon fiber, with a driver-focused cockpit featuring multiple digital screens. While offering comfortable seating for four or five adults, the sloping roofline can limit rear headroom for taller passengers. Boot space is generous at 616 liters, expanding to 1596 liters with rear seats folded. The PHEV model loses some underfloor storage due to batteries.

5. App Functionality

The Lamborghini Unica app provides owners with connected services, including remote control functions (climatization, lock/unlock, horn/lights), vehicle tracking, and remote park assist. It also grants access to exclusive events and brand news.

6. Pros and Cons

Pros: Brutal performance and handling for an SUV, luxurious and customizable interior, unmistakable Lamborghini styling, usable electric range in PHEV. Cons: Very high purchase price and running costs, limited rear headroom, polarizing styling for some, still very heavy.

7. Overall Summary

The 2025 Lamborghini Urus, especially the new SE variant, solidifies its position as the ultimate performance SUV. It offers unparalleled speed and a dramatic driving experience, coupled with Lamborghini’s signature aggressive styling and a surprisingly luxurious cabin. Compared to rivals like the Aston Martin DBX707 or Ferrari Purosangue, the Urus SE offers a hybrid edge and a more established “super SUV” identity, though the Purosangue might offer a more pure sports car feel in SUV form.