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Brief History:

The history of Lexus began in 1983 with Toyota’s “Flagship One” (F1) project, aiming to create the world’s best car to compete in the American luxury market. After years of development, the Lexus LS 400 and ES 250 debuted in the U.S. in 1989. Lexus quickly gained recognition for its quality, reliability, and customer service, becoming the top-selling luxury import in the U.S. by 1991. The brand expanded its lineup with coupes, SUVs, and a focus on hybrid technology in the following decades, establishing itself as a prominent global luxury automotive brand.